May 20, 2025
MILCOM Founders Podcast — Episode 12: From Air Force Veteran to Vending Innovator with Nick Grillo
Join host Rod Loges and guest Nick Grillo as he shares his journey from serving 12 years in the US Air Force to founding Elevate Vending, an innovative company transforming the vending experience with smart technology and locally sourced products.
In this episode:
- Nick’s path from Air Force Power Support Systems Mechanic to entrepreneur
- How the pandemic shutdown led to unexpected business opportunities
- The creation of his “Caps Cave,” an automated hockey celebration room that grew from one light to a full sensory experience
- Building Elevate Vending with a focus on local partnerships and superior products
- A pivotal business decision: turning down a major national contract that opened the door to working with Monumental Sports (Washington Capitals)
Key takeaways:
- Military service instills a unique form of perseverance and adaptability that transfers powerfully to entrepreneurship
- The importance of making decisions and moving forward rather than overanalyzing (“fail fast and pivot”)
- Building a business around partnerships creates mutual value and opens unexpected doors
- Sometimes saying “no” to the wrong opportunity creates space for the right one
- Understanding and managing your business risk profile is essential for sustainable growth
Guest: Nick Grillo, Founder and CEO of Elevate Vending, US Air Force Veteran (12 years of service)
- LinkedIn: Connect with Nick Grillo
- Business Website: Elevate Vending
Nick Grillo is an Air Force veteran who served for 12 years, starting as a Power Support Systems Mechanic working on equipment for unmanned aircraft before transitioning to training management. After leaving the service, Nick founded Elevate Vending, which provides innovative, AI-powered smart vending solutions featuring locally sourced products and fresh food options.
Nick’s company stands out in the marketplace by addressing common pain points in traditional vending services. Elevate focuses on creating partnerships with local vendors like ZenJoy (relaxation tea), Mighty Meals (fresh foods), and Illy Coffee to bring unique, high-quality products to their clients. Their smart autonomous coolers provide a modern solution that elevates the typical vending experience.
Looking ahead: Nick is building Elevate Vending for long-term success while ensuring it maintains its innovative edge and commitment to quality partnerships.
The MILCOM Founders Podcast champions and celebrates military community business owners. Each episode brings practical insights and lessons learned from successful veteran entrepreneurs.
Want to support veteran entrepreneurs? Learn about the Dick Loges Veteran Entrepreneur Scholarship Fund at www.milcomfounders.com